4. Internal and external communication.

Communication enables an understanding of the objectives and the actions that have been taken to achieve adoption of the principles that sustain the program, by all the members of the organization and the local community. It is a way to highlight the effort made and the policies implemented in order to ensure the sustainability of the productive processes. Communication within the organization allows dissemination of the vision, values and actions put in place to improve environmental performance, the commitment to the community and the quality of the products offered External communication specifically allows dissemination of the organization's efforts to improve its productive and environmental performance to the local community, buyers, suppliers and any other social actor relevant to their interests. 

Classifications

Category
Communication, outreach and awareness building
Scale of implementation
Local
Phase of solution
Documentation and dissemination of results

Enabling factors

Having smooth internal communication mechanisms between the company and the staff; and the presence of external local/regional media interested in production/environment topics.

Lessons learned

1- Due to internal communication, employees develop a sense of appreciation and commitment towards the actions carried out by the company, which are then transferred to their family and social environments. 
2- The alliance between the company and civil society in communication matters, increases the credibility of messages, especially if the communication comes from civil society.
3- The positive response of people to communication processes increases trust in what has been done and the company's commitment.
 

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